Search Marketing

Organic Search Engine Optimization 
Why is Organic Search Engine Optimization so important for your business? Why, among all the search engines, why are high rankings in Google’s natural listings so important? "73% of new website visitors come through search engines" (Forrester) Your website will do you little good without traffic if that website is a source of sales for you. The most financially sound path to high rankings is correctly utilizing popular keywords and key phrases. We will focus on results in Google’s rankings because they have 80% of the search-engine market.

Media LAB LA’s strategies will bring results with the following:

• Crowds of website visitors already intent on buying what you have to offer.
• Long-term ‘free clicks’ – you do not have to pay every time someone clicks on your website, which is a far more cost effective strategy.
• Higher profits because of lower costs.

Our Methods

Organic Search Engine Optimization is based on simple principles that when followed lead to high search-engine rankings. These principles have been proven over time. Although the principles are simple, it takes time: both time doing the labor and time waiting for the fruits of that labor. Media LAB LA has the resources to bring to bear on the most challenging and competitive markets.

Components:

- Keyword and key phrase investigation to determine the best performing words and phrases for your business.

- Competitor evaluation to determine what is working for them, what they are not doing, and how you can do more and create a smarter web presence.

- Market research to quantify your market, with an eye to what strategies will be needed to gain market share.

- Excess or waste evaluation to be sure that every part of your Internet marketing plan is adding profit to your bottom line, making each dollar you spend earn even more.

- We will use these components onsite to ensure a site-wide rise in organic rankings for all your keywords and key phrases.

- Link Building - A Media LAB LA’s SEO analyst will determine the number of links and corresponding anchor text needed to obtain the desired ranking in Google SERPS (Search Engine Results Positions). This process includes evaluating the links pointing to the websites of your competition. Each link is tested and monitored against exacting standards. You will receive a completed report on the linking strategies monthly. These links are created manually. We avoid automatic link creation techniques and spamming. This process requires time and resources, but it is the most effective and safest way to build links. The links we create for you will be from high-quality websites.

- Reporting and monitoring – Organic Search Engine Optimization has the advantage over other strategies in that the results can be clearly measured. Part of our package includes installing Google Analytics, which gives several reports that we will use to monitor and adjust your Internet Marketing program.